Leonardo
Sat Aug 17 2024
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7 answers
1771
What is the CLV of a credit card customer?
Could you please elaborate on the concept of Customer Lifetime Value (CLV) when it comes to credit card customers? Specifically, how do businesses calculate this metric, and why is it important for them to understand the CLV of their credit card holders? Is there a formula or methodology that is commonly used in the industry to determine the CLV of credit card customers, and what factors typically influence this value? Additionally, how does a higher CLV positively impact a business's bottom line, and what strategies can companies implement to increase the CLV of their credit card customers?
